At Cannes Lions, the buzz around AI highlighted its impending role in advertising as platforms like Perplexity and ChatGPT prepare to monetize through ads. With significant operational costs, these companies must find viable revenue streams, and advertising represents a primary solution. CMOs are wary that rapid monetization may compromise the quality and trust of these services, which have attracted users thus far. Notable companies like Bose and Anthropic participated, indicating a shift towards embracing advertising within AI platforms and the need for strategic oversight in this transition.
CMOs express concerns about AI's move into advertising; seeking to monetize quickly could compromise the utility and trust that made these platforms appealing.
Cannes Lions acted as a precursor for AI's advertising expansion as brands and agencies engaged with AI leaders looking to explore advertising opportunities.
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