#cmo-insights

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fromThe Drum
1 week ago

Brands are investing in AI-native operating architectures

Most in-housing conversations center on AI for cost savings or data synthesis. That's just hygiene. True differentiation comes when AI agents are woven into the very DNA of a go-to-market engine.
Marketing
fromAbove the Law
1 month ago

Introducing The 2025 Legal Marketing Decision-Makers Survey! - Above the Law

The report provides essential insights for CMOs on law firm marketing strategies in 2025.
Marketing tech
fromDigiday
2 months ago

CMOs say AI platforms' low profile at Cannes won't happen again

AI's entry into advertising is imminent, with brands and platforms exploring monetization strategies.
Cannes Lions serves as a critical stage for AI's advertising ambitions.
#marketing-strategy
fromThe Drum
2 months ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromThe Drum
4 months ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

fromThe Drum
2 months ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromThe Drum
4 months ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

more#marketing-strategy
fromMarTech
4 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
Marketing tech
fromModern Retail
4 months ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

Retail media advertising is maturing, with marketers reducing budget shares allocated to it as opposed to other channels.
Growing retail media networks are leading brands to rethink their advertising strategies and demands for investment.
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