Council Post: In The AI Era, Marketers Must Evolve The Inbound PlaybookAI adoption in marketing has significantly increased, with 74% of marketers now utilizing AI tools to enhance their strategies.
Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for MarketersHubSpot's recent traffic drop is nuanced, linked to broader SEO strategy shifts, not a collapse of its core business.
Council Post: In The AI Era, Marketers Must Evolve The Inbound PlaybookAI adoption in marketing has significantly increased, with 74% of marketers now utilizing AI tools to enhance their strategies.
Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for MarketersHubSpot's recent traffic drop is nuanced, linked to broader SEO strategy shifts, not a collapse of its core business.
Google's sway over search continuesGoogle holds a commanding 87.3% of US search referral traffic, making its dominance clear.
Author Post: Focus on Customers: Don't Be Scammed By SEOSEO companies often provide misleading assessments based on irrelevant averages due to the massive volume of new websites.Organic ranking on Google is highly competitive and influenced by various dynamic factors rather than simple SEO scores.
Daily Search Forum Recap: March 17, 2025Google is replacing its Assistant with Gemini, emphasizing AI enhancements.Bing encourages SEOs to prioritize conversions and click value.
Author Post: Focus on Customers: Don't Be Scammed By SEOSEO companies often provide misleading assessments based on irrelevant averages due to the massive volume of new websites.Organic ranking on Google is highly competitive and influenced by various dynamic factors rather than simple SEO scores.
Daily Search Forum Recap: March 17, 2025Google is replacing its Assistant with Gemini, emphasizing AI enhancements.Bing encourages SEOs to prioritize conversions and click value.
Report Looks at the Latest Trends and Challenges in Creator MarketingBrands are increasingly investing in creator marketing, with 74% reporting increased budgets this year.
Four trends that will shape higher ed marketingMarketers in higher education must adapt to changing privacy laws and shifting metrics while focusing on trust-building strategies with students and stakeholders.
Miss These Expert Marketing Tips at Your Own RiskA multi-channel marketing strategy tailored to the audience is crucial for success in 2024.
6 Types Of Advertising To Try In 2024Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.Search engine marketing is crucial as it influences the customer journey and overall ROI.
Snapchat Adds Lower Funnel Tools for Performance MarketersSnapchat is enhancing ad products for immediate purchases to increase ROI for brands.
Hostage Tape is projecting $40M in revenue for 2024 while putting all of its paid media into MetaHostage Tape invests primarily in Meta platforms like Facebook for advertising, emphasizing its successful ad strategy for significant revenue growth.
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut backBrands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.