Confessions: Inside a marketing executive's 'intimate, complicated' relationship with AI
Briefly

Many workers struggle with the integration of AI in their creative processes, balancing the need for productivity with concerns about authenticity. A marketing strategist shares a complicated relationship with AI, viewing it as an essential collaborator yet grappling with the fear of revealing AI's involvement in creative work. Initially hesitant, this individual evolved their approach, ultimately finding AI a valuable partner in creativity. Despite the advantages, there remains a tension between embracing AI's support and maintaining a sense of genuine human creativity.
I have an intimate, complicated relationship with AI - like a coworker I both rely on and don't fully trust. I use it as a creative amplifier for everything from marketing strategy to coaching content.
I was taught that real creativity should be untouched, sacred. Yet AI has helped me write some of the most honest work of my life.
Curiosity got me, then obsession. I started training it to write like me - feeding it my metaphors, language patterns and the energetic blueprints of everything I create.
My relationship with AI is strange - I don't know if I should call it a tool, a mirror, or my most trusted assistant who never judges what I ask it to create.
Read at Digiday
[
|
]