"Key Stat: 32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 data from Billion Dollar Boy. Beyond this chart: Gen Z's AI tolerance depends on the use case. Some 54% prefer no AI involvement in creative work, but only 13% feel this way about shopping, according to an August 2025 Goldman Sachs survey."
"Coca-Cola is betting big on AI ads despite the backlash. The brand released its second AI-generated holiday campaign this season, even though 31% of consumers say AI in ads makes them less likely to pick a brand, according to a July 2025 CivicScience survey. Use this chart: Marketers can use this chart to look for a performance gap between human-first content and AI-assisted posts, and continuously track consumer sentiment around AI content."
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 Billion Dollar Boy data. Gen Z's AI tolerance varies by use case: 54% prefer no AI involvement in creative work, while only 13% oppose AI in shopping, per an August 2025 Goldman Sachs survey. Coca-Cola released a second AI-generated holiday campaign despite 31% of consumers saying AI in ads makes them less likely to choose a brand, per a July 2025 CivicScience survey. Marketers should compare performance between human-first and AI-assisted posts and track consumer sentiment. The study surveyed 4,000 consumers, 1,000 creators, and 1,000 senior marketing decision makers in the US and UK during June 20–July 1, 2025.
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