Teads and Thoughtworks partnered to deploy connected TV (CTV) video advertising across internet-connected devices to transform enterprise B2B marketing. The campaign combined television-scale storytelling with digital precision, using Teads Studio to tailor creative for lean-back CTV viewing and Teads Ad Manager to execute a targeted media buy across premium publishers. Non-scrollable, full-screen placements delivered high attention, while Teads' contextual intelligence enabled vertical-specific targeting for financial services, media & publishing, and technology audiences. The effort generated 0.84M impressions, reached over 200,000 users, produced a 10% uplift in promoted page views, and achieved an 18% click increase during a timed event window.
Teads, the omnichannel outcomes platform for the open internet partnered with Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, to pioneer new possibilities for enterprise-focused digital advertising. Together, they harnessed the power of connected TV (CTV)-video advertising delivered via internet-connected devices like smart TVs, streaming sticks, and set-top boxes. By combining the broad reach and storytelling strength of traditional television with the precision targeting, measurable outcomes, and interactivity of digital media, Teads and Thoughtworks reimagined B2B marketing on a global scale.
Creative customisation: The campaign's display assets were tailored through Teads Studio to suit CTV's lean-back viewing behaviour, ensuring an optimised and engaging experience without relying on clicks. Precision media strategy: Thoughtworks used Teads Ad Manager to develop a targeted media buy that reached highly specific, business-relevant audiences via premium publishers. Premium ad placements: Non-scrollable, full-screen CTV placements created an immersive, high-attention environment ideal for complex B2B narratives.
Vertical-specific targeting: Teads' contextual intelligence technology ensured precision targeting aligned with Thoughtworks' service offerings across industries, including, financial services, media & publishing and technology elevating relevance in critical markets. The campaign delivered 0.84M impressions, reached 200,000+ users, and drove a 10% uplift in page views for promoted assets, redefining expectations for B2B advertising performance. Strategically timed to align with high-profile events like the USA Basketball Men's AmeriCup, the campaign - powered by AI-driven contextual targeting - achieved an 18% increase in clicks during the event window.
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