"Any weakness that we are seeing in DV+ is manifesting itself in the CTV bucket. Meaning, if a marketer is spending, say, $100 bucks on a campaign, Magnite is still getting all of that budget, just allocated in different ways."
"In Q4, DV+ generated $101.5 million in net revenue after traffic acquisition costs, representing 4% year-over-year growth. Yet Magnite's CTV business grew 32% YOY minus (political spending) to $93.6 million. Altogether, Magnite brought in $205 million in total revenue, up 6% from $194 million in the year-ago quarter."
"According to CFO David Day, CTV represented 48% of the company's Q4 contributions after traffic acquisition costs - not more than mobile (37%) and desktop (15%) combined."
Magnite reported Q4 earnings showing a significant shift in advertising spending from traditional display to connected TV (CTV). The company's DV+ platform, which includes display, online video, native, audio, and digital out-of-home advertising, grew only 4% year-over-year to $101.5 million in net revenue. In contrast, CTV revenue surged 32% to $93.6 million. CEO Michael Barrett noted that advertiser budgets remain stable but are being reallocated toward CTV. Total company revenue reached $205 million, up 6% from the prior year. CTV now accounts for 48% of revenue contributions, surpassing mobile (37%) and desktop (15%) combined. Leadership remains optimistic about future growth opportunities from potential regulatory changes in the ad tech industry.
#connected-tv-ctv-advertising #display-advertising-decline #ad-tech-market-shift #magnite-earnings #programmatic-advertising
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]