#connected-tv-ctv-advertising

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#display-advertising-decline #ad-tech-market-shift #magnite-earnings #programmatic-advertising
Marketing tech
fromAdExchanger
15 hours ago

CTV Fueled Magnite's Q4 Growth As Display Falters | AdExchanger

Magnite's CTV business grew 32% year-over-year while traditional display advertising declined, with CTV now representing 48% of revenue contributions.
fromThe Motley Fool
2 weeks ago

The Trade Desk Stock Is Down 81% -- Is It a Buy? Wall Street Has a Clear Answer for Investors. | The Motley Fool

The Trade Desk operates a demand-side platform (DSP), a type of adtech software that helps media buyers plan, measure, and optimize data-driven campaigns across digital channels. The most recent version of its DSP, called Kokai, leans on artificial intelligence (AI) to manage budgets, customize bids, and dynamically target audiences. The investment thesis for The Trade Desk revolves around its independent business model, meaning it does not own media content that might bias ad spending on its platform.
Marketing tech
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