Daily Search Forum Recap: May 19, 2025
Briefly

Today in the search forums, notable insights included extreme volatility in search rankings, possibly indicating algorithm updates by Google. The rollout of Google Discover on desktop suggests a pivotal shift for content accessibility. Additionally, Google Merchant Center's guidance to include brand names in product titles highlights a trend towards enhancing search visibility. Some users have reported a sitemap error in Google Search Console. Meanwhile, an ongoing spending bug in Google Ads for new customer acquisition presents new challenges for advertisers.
Google seems to be rolling out Google Discover on desktop, which marks a significant shift in how users will access content.
Intense ranking volatility has occurred recently, indicating that Google may be implementing algorithm changes that could affect search results for many websites.
Google Merchant Center advises adding products' brand names to titles, emphasizing the importance of clearer title elements for better search performance.
An apparent spending bug reported in Google Ads indicates challenges for marketers focused on new customer acquisition without effective control of budgets.
Read at Search Engine Roundtable
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