"We took it over three years ago in an okay position. It's fair to say that the partnership has developed and blossomed since then, and the business has grown significantly. Much of this driven by investment in the people as our business has grown and expanded in different regions. What we value most is the trusted partnership that we have."
"Advertising is a crowded space and playing with the bigger giants could be a bit challenging. We have also..."
The advertising landscape is undergoing a significant transformation due to changing consumer behavior and expectations. Advertisers are adopting innovative strategies powered by advanced technology, including generative AI and cohesive experiences across multiple touchpoints. The partnership between InMobi and Microsoft Advertising, which began in India in 2020, has flourished, emphasizing a customer-first approach. This collaboration aims to navigate the evolving advertising terrain and deliver groundbreaking solutions for marketers, reflecting a commitment to building trusted relationships and expanding business opportunities.
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