OpenAI enhances ChatGPT with new shopping features, offering personalized recommendations and direct purchase links. Additionally, a partnership with Singapore Airlines aims to improve AI-driven customer experiences. Meanwhile, the IAB forecasts digital video to account for nearly 60% of all TV ad spending by 2025, with significant growth expected in the coming years. The shift to digital video reflects advances in technology and increases in consumer demand, marking a turning point in advertising practices.
"OpenAI has rolled out a series of online shopping enhancements to ChatGPT, integrating features like personalised product recommendations, images, user reviews, and direct purchase links."
"2024 was a pivotal year for digital video advertising. With high-quality content shifting to streaming, advancements in ad tech, and an influx of new inventory, the industry saw accelerated growth."
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