Marketing techfromThe Drum3 months agoWhy the IAB says CTV is coming for performance budgetsDigital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Marketing techfromExchangewire3 months agoDigest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade LandscapeChatGPT expands with shopping features and forms a partnership with Singapore Airlines for generative AI solutions.
fromMarTech3 months agoCTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTechCTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.