Roblox has partnered with Google to offer advertisers enhanced methods to reach Gen Z through Google Ad Manager. This collaboration focuses on immersive ads, such as Rewarded Video, allowing marketers to engage the platform's large user base. Meanwhile, the National Labor Relations Board has paused two cases against Apple due to ethical concerns linked to a recently nominated lawyer with ties to the company. Additionally, Reddit has launched new advertising features to assist small and medium-sized businesses in transferring and managing their campaigns more effectively, particularly from platforms like Meta.
Google's partnership with Roblox enables advertisers to leverage immersive ad formats, including Rewarded Video, reaching Gen Z users effectively through Google Ad Manager.
The NLRB's withdrawal of cases against Apple raises ethical concerns over a potential conflict of interest following the nomination of a lawyer linked to Apple.
Reddit's new advertising tools simplify campaign management for small businesses, particularly enabling seamless transitions from Meta to Reddit, enhancing advertising accessibility.
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