On June 4, 2025, DoubleVerify announced a partnership with Impact Plus, a sustainability technology company, aimed at helping brands manage their advertising carbon footprint. This integration allows advertisers to monitor emissions data across the full digital media supply chain, helping them benchmark placements and make more sustainable media-buying decisions. Steve Woolway from DoubleVerify emphasized that the collaboration provides necessary data and transparency for brands to manage their environmental impact effectively while maintaining performance. Advertisers can utilize DV's dynamic technology to optimize ad strategies toward eco-friendly options in real time.
DoubleVerify has partnered with Impact Plus to provide tools for brands to understand and manage the carbon footprint of their digital advertising campaigns.
Through seamless integration, advertisers can assess emissions data across the entire digital supply chain, allowing them to make informed decisions regarding sustainability.
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