Loyyo, a Dutch startup specializing in payment-linked loyalty solutions, has announced an additional undisclosed funding round from existing investors, bringing total investments to over €1M. The company plans to utilize these funds to enhance product offerings, expand internationally, and strengthen its organizational structure. Additionally, leadership changes include Paul Arts becoming CEO and founder Wouter Meeuwisse transitioning to Chief Product Officer. Loyyo aims to improve customer loyalty through innovative software that integrates transaction data with customer profiles, facilitating rewards via digital wallets without traditional loyalty cards.
Founded in 2012 as Stampwallet, Loyyo specializes in payment-linked loyalty solutions, recently capturing over €1M in growth capital to enhance its offerings and expand internationally.
Paul Arts has been appointed CEO effective January 1, 2025, while founder Wouter Meeuwisse becomes Chief Product Officer, focusing on product innovation and partnerships.
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