Elon Musk, along with X CEO Linda Yaccarino, has been engaging in a pressured campaign to secure advertising revenue for the social media platform X. Reports indicate that they employed legal threats against businesses that refrained from advertising. Notable companies like Verizon and Ralph Lauren subsequently agreed to ad deals after these threats. The backdrop to this pressure involves accusations that advertising groups were boycotting X, along with ongoing lawsuits filed by X against several large firms for not maintaining ad commitments.
Elon Musk and X CEO Linda Yaccarino reportedly pressured companies into increasing advertising spend on the platform, with some businesses facing threats over their withdrawals.
Musk encouraged companies to consider lawsuits against those participating in boycotts, even resorting to tactics like 'name and shame' campaigns to enforce compliance.
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