After facing initial skepticism following Elon Musk's $44 billion acquisition of Twitter (X), the platform has seen a remarkable turnaround. Despite early advertiser withdrawals and concerns about brand safety, X's revenue has surged by 40% this year, with major corporations like Amazon and Apple reinstating their advertising. Musk's controversial decision to sue major advertisers, including Unilever, has contributed to this change, leading to settlements and paving the way for others to return. The banks initially burdened with debt from the acquisition have also successfully offloaded nearly all their toxic debt.
X's revenue is up 40% on 2023, reversing earlier declines, with major brands returning after Musk's controversial tactics led to unexpected recovery.
Musk's unconventional strategy of suing advertisers like Unilever has surprisingly turned the tide in favor of X, bringing advertisers back to the platform.
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