The merger between Connatix and JW Player aims to create a video platform that capitalizes on the shift to streaming and the need for monetization.
Dave Otten stated, "We believe we can bring a platform business to video, which is something that, candidly, the market needs." He emphasizes the necessity of this merger.
Otten explains the synergy, highlighting that by combining tech from both companies, they can create a streamlined solution for video monetization and ad delivery.
JWP Connatix has the potential to uplift both Connatix's existing clients and JW Player's user base with enhanced advertising and workflow technology.
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