With the recent acquisition of Audigent, Experian has evolved its positioning by enhancing its capabilities in signal distribution and media management.
Experian's unique approach focuses on appending a variety of signals to its core offering, the Experian ID, rather than traditional strategies like contextual or brand safety.
By entering the media management space through Audigent, Experian is poised to capture growth in the emerging curation vertical, aligning with market trends.
Experian sits firmly on the signal side, yet its new capabilities reflect a strategic shift that blends media activation with information-rich curation.
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