EXTE Joins Forces with HUMAN Security to Protect Ad Inventory Quality & Integrity

"Our collaboration with HUMAN reinforces EXTE's commitment to quality and transparency in digital advertising. By validating traffic and having evidence that every impression comes from a verified source, we empower our clients to run safer, more effective campaigns while strengthening our position as a trusted partner in ad quality and brand safety."

"We are excited to join forces with EXTE to help protect its inventory against bots, invalid traffic and digital fraud. HUMAN's Ad Fraud Defence solution enables advertisers and publishers to operate in a safer, more reliable environment, enhancing the integrity of the digital ecosystem."

EXTE partnered with HUMAN Security to strengthen programmatic advertising security through integrated fraud detection and traffic validation. The collaboration implements MediaGuard, HUMAN's Ad Fraud Defence solution, which combines pre-bid mitigation and post-bid reporting using real-time traffic analysis and advanced telemetry. HUMAN provides bot detection, fraud mitigation, traffic monitoring, threat intelligence, and supply quality validation. This integration establishes a trust layer that validates impressions and traffic sources before inventory is offered to buyers, ensuring only placements meeting quality thresholds are available. The partnership reduces financial risks from invalid traffic and bot activity while maintaining GDPR and CCPA compliance, enabling safer and more effective advertising campaigns.

Read at Exchangewire