Seven French media groups have decided to take legal action against Google, alleging that the tech giant's anti-competitive practices in online advertising have harmed their operations.
According to Marc Feuillee, the CEO of Figaro, the French competition authority has confirmed that Google has favored its own services, thereby causing disadvantage to other companies.
The initial hearings regarding the trial schedule started in early September at the Paris commercial court, with potential proceedings lasting two to three years.
Google's advertising practices are under scrutiny across various regions including the UK, where provisional findings indicate significant anti-competitive harm to numerous publishers and advertisers.
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