"Optimizing content to appear in AI answers is our big bet for 2026. We invested in the best tools and training, and so far it's paying off in a big way."
"The brands that are winning are the ones whose systems handle complexity without breaking. As streaming and ad models shift rapidly, the advantage belongs to teams whose platforms adapt without disruption."
"We're treating connected TV as a performance channel, not just a branding play. Improved attribution and audience modeling now allow for more effective engagement."
Agencies are adapting to streaming platform consolidation by redefining channels and focusing on consumer attention. The rise of AI and ad-supported environments is prompting a shift in strategies. Agencies are prioritizing precision and adaptability to engage audiences effectively. Key strategies include optimizing for AI answer engines, building platform resilience, and treating connected TV as a performance channel. These changes reflect a broader trend towards operational readiness and the importance of context in decision-making.
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