A new report by Semrush outlines the emergence of full-stack marketers, who blend diverse skills to create effective marketing strategies. Defined by their agility and technical know-how, these professionals excel in managing multiple channels and execution aspects. However, the report highlights significant challenges, including unclear leadership direction and frequent task-switching, which impede their performance. As the marketing landscape evolves, there is a predicted rise in demand for multi-skilled marketers, partly due to advancements in generative AI.
Full-stack marketers face significant challenges from lack of clarity in leadership and frequent task-switching, which hinder their ability to meet goals effectively.
Ambiguous goals and shifting priorities create hurdles for full-stack marketers, and there’s a growing frustration with leadership not understanding marketing's true business role.
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