"Advertisers who are late in developing a workable addressability strategy risk their targeting, personalization and measurement capabilities when third-party cookies are depreciated."
"The cookie countdown is an opportunity for APAC advertisers to create even more sophisticated strategies which better suit the industry's ever-evolving maturity."
The depreciation of third-party cookies poses a significant challenge for advertisers in APAC, threatening their targeting, personalization, and measurement capabilities. However, this situation also presents an opportunity for advertisers to develop more sophisticated strategies that align with the industry's evolving maturity. There is still time for advertisers to adapt and create effective solutions that will enhance their addressability strategies in the face of these changes.
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