Future's Jon Steinberg shares his philosophy on AI content licensing deals
Briefly

"The cookie thing keeps me up at night more than the AI thing. The AI thing used to keep me up more at night, but now I have more optimism."
"I think less has changed than more. So maybe there's 30% of the Chrome users that will have cookies, and that might be a helpful signal."
"Ultimately, for us, the yield is four times higher on first-party than it is [in the] open auction and so we have an economic incentive."
Read at Digiday
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