#first-party-data

#first-party-data

According to the complaint, Meta inflated the ROAS of its Shops ads campaigns, which incorporated the costs of shipping fees and taxes as part of the attributable sale, despite those never going to the merchant or brand. Meta's other ad products, and those of other platforms, including Google and Amazon, don't count taxes or fees in their ROAS calculations. More damning, when data scientists identified the inflated ROAS, and Shops ads otherwise performed no better than "business as usual" campaigns, higher-ups continued to misrepresent ROAS.

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.

The goal is to match Ocado's shopper data with the publishers' audience behavioral and contextual data to unlock more granular ad targeting for advertisers.

First-party data is becoming more and more important... the consequences of things going wrong with that data are more important than ever.

"StackAdapt's new email marketing and Data Hub solutions empower marketers to unify their efforts, linking ad tech and martech for seamless execution and efficiency."

Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance, ensuring marketing strategies are not only effective but also ethical.