#first-party-data

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Marketing tech
fromMarketing Dive
3 months ago

Adobe secures data collaborations between brands, publishers with new tool

Adobe has launched Real-Time CDP Collaboration to enhance first-party data partnerships for brands and publishers amid privacy changes.
fromDigiday
2 weeks ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

The ad industry's calendar highlights a tension between promotional promises and financial realities.
Alphabet and AppLovin's stock performances reveal complex dynamics in ad revenue expectations.
The programmatic marketing landscape is shifting focus toward first-party data amid regulatory challenges.
fromDigiday
9 months ago
Marketing

Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share

Warner Bros. Discovery aims to enhance CTV ad relevance with its first-party data platform, encouraging increased ad spend from advertisers.
Marketing tech
fromMarketing Dive
3 months ago

Adobe secures data collaborations between brands, publishers with new tool

Adobe has launched Real-Time CDP Collaboration to enhance first-party data partnerships for brands and publishers amid privacy changes.
Marketing tech
fromForbes
2 days ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
fromDigiday
2 weeks ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

fromDigiday
9 months ago
Marketing

Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share

more#advertising
#programmatic-advertising
more#programmatic-advertising
#marketing-strategies
Marketing tech
fromForbes
2 months ago

6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Retailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
Marketing tech
fromForbes
2 months ago

6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Retailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
more#marketing-strategies
#retail-media
Marketing tech
fromThe Drum
1 month ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
fromThe Drum
3 weeks ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

Marketing tech
fromThe Drum
1 month ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
fromThe Drum
3 weeks ago
Media industry

Ulta Beauty's next frontier for retail media: partnerships, not just placements

more#retail-media
#digital-marketing
fromDigiday
4 weeks ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

fromDigiday
6 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

fromExchangewire
1 month ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

fromDigiday
4 weeks ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

fromDigiday
6 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

fromExchangewire
1 month ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

more#digital-marketing
Marketing tech
fromDigiday
1 month ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
Marketing tech
fromExchangewire
1 month ago

What's Really Behind Agencies' Identity and AI Ambitions? - ExchangeWire.com

Agencies are transitioning from merely accessing data for optimization to controlling and monetizing first-party data assets.
Media industry
fromMarketing Dive
2 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
Data science
fromForbes
2 months ago

Bringing Your First-Party Data To Life In 2025

First-party data is crucial for leveraging customer insights and improving ROI for businesses.
The shift from third-party to first-party data has been slow despite its recognized importance.
fromDigiday
3 months ago

Amid uncertainty, ad tech mavens turn to startups

In an era when most companies' pitch decks will rely heavily on AI and LLMs, it's the data that trains them which will be key.
Marketing tech
fromMarTech
8 months ago

It's time to re-think our rejection of third-party cookies | MarTech

Cookies are necessary because the internet was built on anonymous, stateless connections. Without cookies, every page request would be seen as a new, anonymous visitor.
Marketing tech
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