#first-party-data

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#advertising
Marketing tech
fromMarketing Dive
4 months ago

Adobe secures data collaborations between brands, publishers with new tool

Adobe has launched Real-Time CDP Collaboration to enhance first-party data partnerships for brands and publishers amid privacy changes.
Marketing tech
fromForbes
1 month ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Marketing tech
fromDigiday
1 month ago

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles

Target's ad business Roundel shows strong growth amid overall sluggish sales.
fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

Marketing tech
fromMarketing Dive
4 months ago

Adobe secures data collaborations between brands, publishers with new tool

Adobe has launched Real-Time CDP Collaboration to enhance first-party data partnerships for brands and publishers amid privacy changes.
Marketing tech
fromForbes
1 month ago

Retail Media Networks Will Reshape Consumer Purchasing In 2025

Retail media networks are transforming brand engagement and ad spending is expected to soar as brands favor first-party consumer insights.
Marketing tech
fromDigiday
1 month ago

Ad revenue grows at Target as Roundel stays insulated from broader retailer struggles

Target's ad business Roundel shows strong growth amid overall sluggish sales.
fromDigiday
2 months ago
Marketing tech

Ad Tech Briefing: Public companies' first loyalty is to shareholders - why do advertisers give them an easy time?

more#advertising
fromMarTech
5 days ago

5 Amazon Ads features you're not using - but should be | MarTech

Non-endemic advertising allows brands that don't sell products on a retail site to advertise there, tapping into the platform's existing audience and data.
E-Commerce
#digital-advertising
Media industry
fromMarketing Dive
3 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
Media industry
fromMarketing Dive
3 months ago

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.
more#digital-advertising
#data-privacy
fromExchangewire
2 months ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

fromExchangewire
2 months ago
Privacy professionals

"Infrastructure must build trust-not just scale": Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

more#data-privacy
#digital-marketing
fromDigiday
2 months ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

fromDigiday
7 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

fromDigiday
2 months ago
Media industry

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

fromDigiday
7 months ago
Marketing

How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts

more#digital-marketing
#programmatic-advertising
more#programmatic-advertising
#marketing-strategies
Marketing tech
fromForbes
3 months ago

6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Retailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
Marketing tech
fromForbes
3 months ago

6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Retailers need to leverage first-party data for personalization while addressing privacy concerns to effectively engage consumers.
more#marketing-strategies
#retail-media
Marketing tech
fromThe Drum
3 months ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
Marketing tech
fromThe Drum
3 months ago

Amazon's bid for TikTok isn't about social - it's about total retail domination

Amazon's bid for TikTok signifies a pivotal moment in retail media, emphasizing first-party data acquisition and commerce integration.
more#retail-media
Marketing tech
fromDigiday
2 months ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
Marketing tech
fromExchangewire
3 months ago

What's Really Behind Agencies' Identity and AI Ambitions? - ExchangeWire.com

Agencies are transitioning from merely accessing data for optimization to controlling and monetizing first-party data assets.
Data science
fromForbes
3 months ago

Bringing Your First-Party Data To Life In 2025

First-party data is crucial for leveraging customer insights and improving ROI for businesses.
The shift from third-party to first-party data has been slow despite its recognized importance.
fromDigiday
4 months ago

Amid uncertainty, ad tech mavens turn to startups

In an era when most companies' pitch decks will rely heavily on AI and LLMs, it's the data that trains them which will be key.
Marketing tech
fromMarTech
10 months ago

It's time to re-think our rejection of third-party cookies | MarTech

Cookies are necessary because the internet was built on anonymous, stateless connections. Without cookies, every page request would be seen as a new, anonymous visitor.
Marketing tech
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