Google recently enhanced its Ads Transparency policy by introducing a new section labeled 'Ads funded by,' visible in the 'My Ad Center' for search ads. This change will identify the payer name as the payment profile name of verified advertisers. Although the implementation won't fully occur until May 2025, the addition signals an increased emphasis on transparency in advertising practices, aiming to clarify sponsor identities in ad content. This update was highlighted by Anthony Higman, who shared a screenshot via LinkedIn, prompting discussions in online forums.
Earlier this month, Google announced updates to its Ads Transparency policy, stating it will show the payment profile name as the payer for verified advertisers.
A new 'Ads funded by' section is appearing in Google's My Ad Center, suggesting that Google's transparency measures are expanding in scope.
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