Google's latest bidding update, Smart Bidding Exploration, represents a significant evolution in Google Ads, focusing on uncovering less obvious high-performing search queries. This feature allows advertisers to capture new leads by targeting inquiries that lie outside conventional search patterns. Notably, Google reported that campaigns utilizing this tool observe a substantial increase in conversion rates and unique search query engagement. The update is a global open beta and complements existing functionalities like AI Max for Search campaigns, enhancing overall advertising effectiveness.
Smart Bidding Exploration aims to pursue less obvious and potentially high-performing searches, giving advertisers the chance to appear in more of the moments where people are researching and discovering information on Search.
Campaigns using Smart Bidding Exploration see, on average, an 18% increase in unique search query categories with conversions and a 19% increase in conversions.
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