In March 2024, Morgan McBride, owner of Charleston Crafted, expressed concerns after her website traffic from Google plummeted over 70%, coinciding with Google's integration of AI-generated answers. Many publishers are facing similar declines, attributing the drop to the way Google has adjusted its algorithms to prioritize AI content. This shift threatens the traditional relationship between Google and content creators, potentially leading to lower quality information available from Google's searches. Google's representatives dispute the connection, citing various factors for traffic fluctuations, even as the trend blankets the digital landscape across multiple topics.
The integration of AI-generated responses at the top of Google search results has significantly reduced traffic to independent websites, raising concerns about content quality and accuracy.
While Google maintains that AI rollouts haven't affected website traffic adversely, many website owners like Morgan McBride have experienced over 70% traffic declines.
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