Following the completion of Google’s March 2025 core update, the SEO community has reported an unexpected surge in search ranking volatility starting April 2nd. Various Google Search tracking tools registered significant fluctuations, suggesting potential unconfirmed updates. Many SEO professionals expressed frustration over drops in traffic without noticeable ranking changes, and some speculate that external pressures, like stock market instability, might be affecting search behavior. A pervasive sentiment of disillusionment among website owners is also evident as they grapple with maintaining engagement amid these changes.
We are less than a week after the Google March 2025 core update finished rolling out and are experiencing significant volatility in search rankings.
The new volatility seemed to kick off on April 2nd and continued through today, with a spike in chatter across the SEO community.
Many in the SEO community reported drops in traffic without any corresponding rank changes, leading to frustration around the perceived lack of rewards for honest work.
Chatter from the SEO community indicates a consensus that current fluctuations may be linked to AIOs in search and external factors like stock market drops.
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