Internal emails from Google reveal that many advertisers felt disconnected from the company's push for Performance Max (PMax) during the Google Marketing Live 2024 event. Omkar Muralidharan expressed concerns that the messaging around PMax isnât resonating with advertisers, who appear to be reluctantly accepting fully automated advertising solutions without genuine enthusiasm. Michael Levinson's recap emphasized that PMax was central to promotional efforts, but the lack of engagement from advertisers signals a need for Google to adapt its approach and messaging to better align with user feedback and sentiment.
It was clear from discussions that advertisers are struggling to find enthusiasm for PMax, feeling pushed into fully automated ads that may not suit their needs.
In internal emails, it became evident that there exists a disconnect between Google's messaging and advertisers' experiences with automation, particularly regarding PMax.
#google-marketing-live-2024 #performance-max #advertiser-dissatisfaction #automation-in-advertising #internal-communications
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