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E-Commerce
fromDigiday
1 month ago

Google is slowly opening its black box - but marketers aren't so convinced

Performance Max Channel Performance offers advertisers a breakdown of ad performance across various channels but lacks actionable insights.
Marketing
fromSearch Engine Roundtable
1 month ago

Google Ads Negative Keyword Lists For Performance Max Campaigns

Google Ads has introduced negative keyword lists in Performance Max campaigns, despite previous documentation stating they were not available.
more#google-ads
#google
Marketing tech
fromDigiday
4 months ago

Ad Tech Briefing: Google's Pmax updates suggest it might finally listen

Google's advertising business faces challenges from antitrust issues and AI competitors, notably ChatGPT.
Performance Max aims to improve transparency but has raised concerns among advertisers regarding performance insights.
Marketing tech
fromDigiday
4 months ago

Ad Tech Briefing: Google's Pmax updates suggest it might finally listen

Google's advertising business faces challenges from antitrust issues and AI competitors, notably ChatGPT.
Performance Max aims to improve transparency but has raised concerns among advertisers regarding performance insights.
more#google
Marketing tech
fromSearch Engine Roundtable
2 months ago

Microsoft Advertising New Custom Report Builder

Microsoft Advertising unveiled new features including a custom report builder and updates to Performance Max campaigns, improving user experience and campaign management.
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