Google I/O showcased a significant shift towards AI-driven tools not only in the backend processes but also in user-facing experiences. The events demonstrated advancements such as 'AI Overviews,' which replace traditional search results with AI-generated summaries, alongside an 'AI Mode' for a more conversational search. These innovations signpost a marketing landscape that favors automation and challenges traditional targeting strategies, urging marketers to adapt their approaches amidst increasing opacity in ad placements.
At this year's I/O, Google doubled down on AI. Not just as a back-end tool for targeting or measurement - but as a front-end interface that's reshaping how people search, how ads appear, and how brands show up.
Search is getting smarter - and stranger. Google's new 'AI Overviews' now lead many Search pages, offering summarised responses generated by Gemini rather than the usual blue links.
Collection
[
|
...
]