Google has updated its terms for Local Service Ads (LSAs), which advertisers must accept by June 5, 2025, to avoid losing eligibility for ad placement. The new terms, criticized for being overreaching, allow Google greater control over advertisers' content, including using it across other Google services. Additionally, Google reserves the right to utilize phone calls and messages related to LSAs. Notably, these terms can be accepted by agencies on behalf of the advertisers, raising concerns about transparency and control over data and content.
Google's new terms for Local Service Ads mandate acceptance by June 5, 2025, or advertisers risk losing ad eligibility. The terms grant Google extensive rights over content and data.
With the updated terms, Google may use LSA content across multiple products and utilize phone calls and messages. Agencies can also accept these terms on behalf of advertisers.
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