Google has been displaying search ads in video formats for quite some time, but such ads are relatively uncommon. The latest instance involved an Adidas video ad spotted by Sachin Patel on X, prompting discussions about the significance of video ads in Google's marketing strategy. Despite having tested video advertisements since 2008, the infrequency of these ads suggests a measured approach to integrating video content into search results. The Adidas ad has sparked curiosity about the future of video advertising in search engines.
Google has been experimenting with video ads in search since 2008, showcasing their evolution to present-day formats like the recent Adidas video ad.
Although Google has the capacity to display video ads in search results, they remain a rare occurrence; this recent Adidas ad signifies a potential shift in advertising strategy.
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