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fromAdExchanger
2 months ago
Media industry

Meta's NewFront Message To Advertisers: Embrace The Noise | AdExchanger

Meta aims to enhance video ads using generative AI tools despite facing legal challenges.
from9to5Mac
6 months ago
Artificial intelligence

Expect more AI slop in Instagram, and more ads in Threads - 9to5Mac

Facebook and Instagram will show large amounts of AI-generated and remixed content, while Threads runs ads globally with video ad formats coming.
more#meta
Marketing tech
fromSearch Engine Roundtable
2 months ago

Google AI Voice Models Coming To Google Ads Performance Max Videos

Google is automatically adding AI-generated voice-overs to silent Performance Max video ads using advertiser headlines and descriptions, with opt-out available until March 20, 2026.
Marketing tech
fromSocial Media Today
8 months ago

Reddit Adds 6-Second Video View Optimization for Advertisers

6-second Engaged Video Views targets users likely to watch six seconds or full videos, optimizing billing and delivery to increase view-through and completion rates.
fromRAIN News
10 months ago

Spotify "Spreadbeats" campaign wins Drum Award

Spotify has won the B2B category at the Drum Awards by successfully promoting itself as a video-plus-audio platform, overcoming its initial perception as purely a digital audio service.
E-Commerce
Marketing tech
fromSocial Media Today
11 months ago

LinkedIn Shares Video Posting Best Practices

Video content is driving significant engagement, outperforming other forms of posts.
Shorter video ads are preferred for awareness campaigns, according to LinkedIn's recommendations.
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