The recent core update from Google led many niche and independent publishers to experience a stark decline in search traffic, with figures ranging from 70% to 90%.
According to Tyler, the atmosphere at Google's HQ felt distanced from publishers, showcasing their perceived lack of value, despite some positive recognition of industry liaisons who try to maintain trust.
Delia Cai aptly points out that today's digital landscape resembles 'a list of recommendations on where to get your recommendations', emphasizing the saturation of affiliate marketing.
Chayka discusses the future implications of generative AI in marketing: mundane recommendations may become signals for digital currency, while genuine passions may be guarded.
#google-algorithm-update #search-engine-optimization #digital-media #affiliate-marketing #generative-ai
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