Google has agreed to a settlement of $100 million regarding a class action lawsuit that purportedly accused the company of improperly serving ads outside the designated geographic regions set by advertisers. The lawsuit, which spans from 2004 to 2012, claimed advertisers were misled about ad placements and potential discounts. Google, while settling, denied any wrongdoing, stating that the matter involved ad features that were modified years ago. Notably, lawyers involved in the case will receive up to a third of the settlement amount.
Google has agreed to pay $100 million in cash to settle a long-running lawsuit claiming it overcharged advertisers by failing to provide promised discounts and charged for clicks on ads outside the geographic areas the advertisers targeted.
The settlement covers advertisers who used AdWords between January 1, 2004, and December 13, 2012. Plus, the lawyers get up to 33% of the settlement and $4.2 million for expenses.
Google has denied doing anything wrong and said, "This case was about ad product features we changed over a decade ago and we're pleased it's resolved," spokesman Jose Castaneda said in an emailed statement.
The case is Cabrera et al v Google LLC, U.S. District Court, Northern District of California, No. 11-01263.
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