"Google seems to be testing showing call assets on Vehicle Ads within Google Search. So on the Vehicle Ads there is a way to call the dealer or seller, like you see on some other ads. I scoured the web looking to see if this is new and I couldn't find any mention of this before, nor any screenshots of this."
"Thomas Eccel posted about it on LinkedIn calling this new, he seems to be right or at least, it was never covered before. Eccel wrote, "Google is now showing Call Assets directly inside Vehicle Ads." He said this means direct calls to the dealership and faster leads. He called this "huge for automotive advertisers," - sure, not sure how huge but it is a change. Here is his screenshot: I left in all of Thomas Eccel's branding... Forum discussion at LinkedIn."
A variant of Google Search Vehicle Ads appears to include call assets that let users place phone calls to dealers or sellers directly from the ad. The visible call option mirrors call extensions used on other ad formats and can shorten the path from ad impression to a live sales conversation. Public documentation or coverage of this behavior is limited, and evidence is currently from an observed screenshot. If deployed broadly, the change could increase call volume and require advertisers and dealers to update call handling, conversion tracking, bidding, and reporting processes to measure call-driven leads.
Read at Search Engine Roundtable
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