#automotive-advertising

#automotive-advertising

By combining Regit's first-party vehicle data with Blis's unique mix of aggregated real-world movement, telco-derived insights, spending, and digital behaviour data, the collaboration gives automotive brands unmatched precision in reaching the right drivers at pivotal moments in their ownership journey. With drivers becoming harder to reach, smarter targeting is critical. Regit data shows two-thirds of UK motorists are considering an electric or hybrid car for their next purchase, while 76% say they will be less loyal in the low-emission era.

Google seems to be testing showing call assets on Vehicle Ads within Google Search. So on the Vehicle Ads there is a way to call the dealer or seller, like you see on some other ads. I scoured the web looking to see if this is new and I couldn't find any mention of this before, nor any screenshots of this.