Adnami's attention-first measurement tool, Sonar, has rapidly gained traction, doubling its adoption in just the first four months of 2025. This surge reflects the advertising industry's commitment to integrating attention metrics into performance evaluations, moving away from outdated viewability measures. CEO Simon Kvist emphasizes that Sonar not only enhances campaign results but also lays the groundwork for the future of attention measurement. With new features like the Attention Report, Sonar aims to provide deeper insights into campaign performance, further solidifying attention as a critical benchmark in modern advertising.
"With Sonar, we're not just improving results; we're shaping the future of the attention measurement," says Simon Kvist, CEO of Adnami.
"As the industry shifts from outdated viewability metrics to attention as the new currency, Sonar offers a smarter way to optimise campaign performance."
"Every single day, on every single campaign we run, we see eye-opening differences in terms of attention across media, devices, formats, and creatives."
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