#advertising-performance

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fromExchangewire
2 weeks ago

Adelaide Releases Independent Review by MediaSense Validating AU's Effectiveness & Predictive Power - ExchangeWire.com

The AU methodology is outcome-driven and follows data science best practices. MediaSense's analysis confirmed that AU scores serve as strong proxies for a placement's likelihood to drive brand outcomes.
Marketing
Marketing tech
fromExchangewire
1 month ago

Growth of Adnami's Sonar Underscores Industry's Focus on Attention-Driven Advertising - ExchangeWire.com

Adnami's Sonar tool more than doubled adoption in 2025, highlighting a shift towards attention-based advertising metrics.
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