Despite many advertisers withdrawing from Elon Musk's platform, X, Gulf brands, particularly from Saudi Arabia, have seized the opportunity to invest and advertise successfully. Of the 43 companies recognized as success stories by X, 17 are from the Middle East, underscoring the platform's continued popularity in the region. Saudi investors, particularly Prince Alwaleed bin Talal, have retained significant stakes in X, believing that forthcoming features like payments and video integration will enhance its value significantly beyond Musk's initial acquisition price.
Of the 43 companies currently featured as X Business success stories, 17 operate out of the Middle East, highlighting the region's proactive approach to leveraging social media despite broader advertiser withdrawal.
Despite Elon Musk's controversial approach to managing X, Gulf brands, particularly those from Saudi Arabia, found opportunities for success and growth, showcasing a unique market dynamic.
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