GumGum's survey of consumers in the U.S., U.K., and Canada reveals a strong preference for contextually relevant video ads, with 94% preferring them over history-based targeting. Nearly 80% are likely to engage with ads that reflect the content they are viewing, and privacy concerns are prominent, with over one-third deeming it the most important aspect of ad experiences. GumGum's Mindset Graph™ aims to facilitate this preference by contextualizing ads based on viewer mindset, enhancing relevance and engagement in advertising.
To best meet the growing consumer demands for non-invasive, relevant advertising experiences, GumGum's recently launched Mindset Graph™ is engineered to do just that.
Over one-third feel privacy is the most important factor of advertising experiences, while approximately one-third put relevance on a par with privacy.
#video-advertising #consumer-preferences #contextual-relevance #privacy-in-advertising #engagement-metrics
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