"In that first year I had my license, I implemented systems I had honed as a transaction coordinator, and I drove our gross commission income growth by over $250,000. This showed me that systems were the answer to many common brokerage challenges."
"Every follow-up, every piece of content, every listing prep for the team ran through me. So, every time deal flow picked up, our back end and my brain would be in chaos. Content would go dark, leads would slip through the crack."
"Everyone was using some version of the same broken tech stack. This inspired her to create HML, which incorporates a smart CRM, email marketing capabilities, a social media publishing platform and a fully integrated AI layer."
"The AI layer is like having Claude or ChatGPT inside of your CRM. It has access to all of your business details, data and transactions. We also have a brand studio built in, so agents can input their brand voice."
Carmody transitioned from marketing to real estate, initially boosting income by over $250,000 through effective systems. However, she faced burnout as all tasks relied on her. This chaos during busy periods highlighted the need for better solutions. Recognizing a common struggle among agents, she developed HML, a SaaS platform featuring a smart CRM, email marketing, social media tools, and an AI layer. This AI integration helps manage business details and ensures compliance in communications, alleviating the burden on agents.
Read at www.housingwire.com
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