The author reflects on their transition from modeling to B2B sales and the unexpected challenge of crafting a personal brand on LinkedIn. Initially unfamiliar with the platform, they turned to AI for assistance in developing a strategy. Recognizing Gen Z's digital fluency, the author explored LinkedIn, discovering a vibrant community of creators. By leveraging their unique perspective as a Gen Z woman passionate about AI, they successfully established a presence that has garnered extensive reach, demonstrating the power of personal branding in the digital age.
As a model, I learned to present myself online. Transitioning to B2B taught me the value of personal branding, especially on platforms like LinkedIn.
Through AI, I created a brand strategy that transformed my career, allowing me to effectively carve out my niche as a Gen Z voice in AI and branding.
Gen Z has been branding ourselves since we were 13 on Instagram, but LinkedIn felt off-limits. I realized the potential of creating content there.
Studying successful Gen Z creators taught me the nuances of storytelling and posting, equipping me to thrive on LinkedIn as a thought leader.
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