Google's advertising revenue heavily depends on search, but the emergence of AI is altering this landscape. With $198 billion in 2024 profit from Google Search, the company is adapting to a new model where AI enhances search capabilities, leading to faster information access. In an interview, Google leaders discussed the profound shift AI represents, moving from basic retrieval to intelligent understanding. They are experimenting with AI features to streamline searches and plan to integrate successful elements into core search functionalities.
This shift is transforming search from basic information retrieval to intelligent information processing. AI models enable deeper understanding and transformation of information.
With AI Mode, we’re demonstrating cutting-edge search capabilities, previewing a future where these technologies are integrated into the heart of our search product.
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