A recent LaborStrong survey reveals that 77% of workers aged 18-28 view unionized workplaces positively and believe unions should address current issues like AI and automation. This signals a pivotal moment for unions to redefine their image from outdated institutions to relevant advocates for modern workers. As young employees confront gig work, economic inequality, and unstable prospects, they are actively seeking the security offered by unions, highlighting a potential resurgence in membership and influence if unions can adapt to contemporary challenges.
For unions, this represents a once-in-a-generation brand opportunity: to reintroduce themselves to the rising workforce not as relics of a bygone era, but as modern advocates who are shaping the future of work.
Today's young workers face a very different world. Gig work, economic inequality, student debt and now the rise of AI and automation have created profound insecurity about the future.
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