Claim is a new app that transforms traditional advertising by allowing brands to pass some of their ad budgets directly to consumers in the form of rewards for spending at popular restaurants and stores. Aimed primarily at Gen Z, the app promotes exploration by offering financial incentives that prompt users to shop at local businesses. Users link their cards, select rewards, and receive money back via Venmo. With the digital ad market ballooning to over $300 billion, Claim positions itself as a viable alternative for brands stressed over the effectiveness of conventional ad strategies.
Claim offers a unique proposition where brands redirect their ad spend towards consumer rewards rather than traditional advertising methods.
The app's structure allows brands to engage more effectively with consumers while providing users financial incentives, promoting exploration and local spending.
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