The IAB Hong Kong Digital Awards 2024, held on March 18 at Hotel ICON, celebrated excellence in digital marketing among over 300 industry leaders. The ceremony recognized outstanding achievements in strategy, creativity, and measurable results, awarding DigiSalad and Bupa's AI-powered Blua Health Mobile App as the 'Best Digital Campaign of the Year.' With over 200 submissions from 74 brands, the event introduced new categories focused on social and environmental impact, reflecting evolving industry priorities. Judges praised entries for their strategic use of technology and innovative execution, showcasing the potential of digital marketing.
The revolutionary healthcare application impressed both users and industry experts with its cutting-edge functionality and innovative go-to-market approach.
This year's entries reflect the wisdom and creativity of the industry, showcasing the unlimited potential of digital marketing,
Collection
[
|
...
]